Business before platform
Understand the market, customer, product and sales process before choosing media, content or operational fixes.
ABOUT LAOHOU
Seven years in advertising, still starting with the business problem.
I work on customer acquisition, paid media and lead conversion. Beyond ad accounts, I care about why prospects arrive, where sales handoffs fail, and how growth turns into revenue.
7+ yearsDigital advertising practice
Multiple sectorsExperience with real acquisition problems
Full funnelFrom traffic and leads to sales
Open workWriting, tools and diagnostic methods
How I approach acquisition
Platforms and tactics change. Sound business judgment does not. My work follows three principles.
Bottleneck before budget
High costs are not always a traffic problem. Creative, targeting, pages, follow-up and closing can all be constraints.
Evidence before claims
No invented clients or unauthorized results—only explainable and verifiable evidence supports a conclusion.
Journey and current work
The most important shift has been moving from account optimization to the complete acquisition system.
Started in digital advertising
Worked directly with accounts, creative, cost control and lead-quality problems.
Worked across different business models
Experience spans education, healthcare, home improvement, franchising, B2B and local services.
Turning experience into usable methods
Publishing practical work on acquisition, advertising, AI and business growth through writing, cases and tools.
Credentials & recognition
Only verified professional records belong here
Future certifications, professional credentials and public recognition will include the issuing organization and date.
Nothing is shown yet, so placeholder content does not become false proof.See how I work
Explore real cases, long-form writing and practical tools for my approach to acquisition problems.